Pengaruh Persepsi Risiko dan Electronic Word of Mouth terhadap Keputusan Pembelian Aset Kripto

Abstract

This study aims to determine the effect of perceived risk and electronic word of mouth on purchase decision crypto assets. This study uses quantitative method. The subject of this study consisted of 349 crypto asset users were selected as subjects using a purposive sampling method to collect data on purchase decision, perceived risk and electronic word of mouth. SPSS 22.0 for Windows was used as the data analysis method. The results showed that perceived risk significantly effect on purchase decision crypto assets with an influence of 2.7%. Electronic word of mouth significantly effect on purchase decision with an influence of 42.6%. Perceived risk and electronic word of mouth significantly effect on purchase decision with an influence of 45.3%. This research contributed to understanding the factors that influence purchase decision crypto assets and provides insight for crypto assets developer to focus on perceived risk and electronic word of mouth because have the important role in increasing purchase decision crypto assets.