Fasilitas Umum dan Komersial Sebagai Penguat Preferensi Bermukiman pada Perumahan Johor City Medan

Abstract

The need for houses and housing will continue and increase every year. Preferences in choosing housing between one person and another are different, dynamic and continue to develop at any time. The presence of public and commercial facilities in housing is not only a support for residents' activities but also a consideration for a person in determining their place of residence. Public and commercial facilities allow the creation of a modern lifestyle, make it easier for residents to meet their daily needs, save time, money and energy, increase comfort and increase the selling value of housing. Housing is no longer limited to residential areas, but becomes a form of welfare, standard of living, personality and human civilization of its residents. Johor City Housing, located on Jalan Karya Wisata Medan Johor, is built with a variety of clusters whose type and building area are tailored to market needs, has its own security system and clear boundaries between clusters and is equipped with planned, diverse and complete public and commercial facilities. The purpose of this research is to analyze the existence of public and commercial facilities as a reinforcement of residential preferences in Johor City housing. The research uses quantitative methods with the analysis technique used is descriptive statistics. Data collection through online questionnaire distribution using google form with research variables including demographics, facilities as preferences, environmental comfort, facilities, infrastructure, location and accessibility and design. The results showed that the public and commercial facilities factor was the main reference in determining residential housing in Johor City. The reinforcing factors for public and commercial facilities as preferences consist of: infrastructure (flood-free area), location and accessibility (strategic location), facilities (availability of shopping centers), environmental comfort (privacy). In addition, people with middle to upper income look more at housing facilities as a preference in choosing residential housing and consumption patterns in choosing housing change from buying land and making it as a residence to buying cluster system housing with complete facilities.