| dc.contributor.advisor | Ginting, Eka Danta Jaya | |
| dc.contributor.author | Syalshabilla, Umaya Try | |
| dc.date.accessioned | 2023-11-06T02:03:45Z | |
| dc.date.available | 2023-11-06T02:03:45Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | https://repositori.usu.ac.id/handle/123456789/88631 | |
| dc.description.abstract | This study aims to determine the effect of attitudes on purchasing decisions of
product bundling in TikTok Live Shop. The research method used in this study is a
quantitative explanatory design with a convenience sampling method. The sample
of this study were 350 people. Data was collected by using the Likert scale,
consisting of a purchasing decisions scale and an attitudes on purchasing
decisions scale. The method of data analysis method used a simple regression
analysis method. The effective contribution of attitudes of product bundling on
purchasing decisions on TikTok Live Shop is 54,8%. It means the result of this
study indicates that there is a positive effects of Attitudes on Purchasing Decisions
of Product Bundling on TikTok Live Shop. This shows that the more positive one’s
attitude toward product bundling, the stronger one’s desire to decide to buy
product bundling on TikTok Live Shop. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Sumatera Utara | en_US |
| dc.subject | Attitudes of Product Bundling | en_US |
| dc.subject | Purchase Decisions | en_US |
| dc.subject | TikTok Live Shop | en_US |
| dc.subject | SDGs | en_US |
| dc.title | Pengaruh Sikap pada Product Bundling terhadap Keputusan Pembelian di TikTok Live Shop | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nim | NIM191301115 | |
| dc.identifier.nidn | NIDN0019087303 | |
| dc.identifier.kodeprodi | KODEPRODI73201#Psikologi | |
| dc.description.pages | 142 Halaman | en_US |
| dc.description.type | Skripsi Sarjana | en_US |
