| dc.contributor.advisor | Leila, Gustiarti | |
| dc.contributor.author | Arisandy, Sonia Firsta | |
| dc.date.accessioned | 2023-11-06T04:18:16Z | |
| dc.date.available | 2023-11-06T04:18:16Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | https://repositori.usu.ac.id/handle/123456789/88662 | |
| dc.description.abstract | This study aims to determine whether lifestyle has a positive and significant effect on product purchasing decisions fast food McDonald's Indonesia. The subjects in this study were 384 product consumers fast food McDonald's Indonesia aged 15-25 years. Data were obtained using a purchasing decision scale and a lifestyle scale. Data analysis was performed using simple linear regression analysis. The results of the study show that lifestyle has a positive and significant effect on product purchasing decisions fast food McDonald's Indonesia (p < 0.05 (0.000 < 0.05). Based on these results, the hypothesis in this study is accepted | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Sumatera Utara | en_US |
| dc.subject | Lifestyle | en_US |
| dc.subject | Purchase Decision | en_US |
| dc.subject | Product consumers fast food McDonald’s | en_US |
| dc.subject | SDGs | en_US |
| dc.title | Pengaruh Gaya Hidup terhadap Keputusan Pembelian Produk Fast Food McDonald’s Indonesia | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nim | NIM191301075 | |
| dc.identifier.nidn | NIDN0017086008 | |
| dc.identifier.kodeprodi | KODEPRODI73201#Psikologi | |
| dc.description.pages | 101 Halaman | en_US |
| dc.description.type | Skripsi Sarjana | en_US |
