| dc.description.abstract | Current technological developments make it easier for foreign cultures to be
accepted in the everyday environment by being able to access information easily
and quickly. Not only information can be spread through technology, but culture
can also easily be spread throughout the world. One of them is the current Korean
culture , namely the K pop music genre. It forms a new world, generates new
values, and creates new trends to follow and demand. Teenage K Popers in
Indonesia mostly have the habit of buying merchandise from their favorite idols or
the boy and girl bands they like. It relates to impulse buying which is often
associated with the feeling of wanting to buy an item that suddenly appears and is
not planned. Of course, many factors influence impulse buying, including social
and emotional factors. The purpose of this study is to examine the effect of
emotional buying motives on impulse buying among K Ppoers. This research uses
quantitative research methods. Data collection was carrie d out by distributing
Google Forms to 100 people. The data collection method uses a Likert scale
which consists of an emotional buy in motives scale and an impulse buying scale.
The statistical analysis used is a simple linear regression method. The result s
indicate a positive influence between emotional buying motives on impulsive
purchases among K Popers. In addition, the results of this study also show that
emotional buying motives affect customer satisfaction by 28.7%. It indicates that
emotional buying motives increase impulse buying. The results show that
impulsive buying and emotional buying motives are high. The implication is that
this research can expand information about the effect of emotional buying motives
on impulsive purchases among K Popers. | en_US |
