Hubungan Perilaku Konsumtif dengan Pembelian Impulsif pada Flash Sale Shopee di Kalangan Mahasiswa Kota Medan

Abstract

Flash sale is a strategy in online business to sell goods at a lower price than the original for a limited time. Flash sales can make people buy products offered unplanned or impulsively. Purchases made continuously without planning can make people have a consumptive nature. Flash sales are usually offered at online stores, one of the online shopping platforms in question is the Shopee application. The research method used is a quantitative approach method located in the city of Medan with a population of 3 universities, namely the University of North Sumatra, University of HKBP Nomensen Medan and Muhammadiyah University of North Sumatra as many as 350 respondents through distributing questionnaires which have been tested for validity and reliability using a purposive sampling technique. The results of the research analysis using the Spearman correlation between consumptive behavior and impulsive buying have a significant value of 0.000