Komunikasi Persuasif dalam Fotografi (Studi Kasus Komunikasi Persuasif antara Fotografer Pernikahan dan Konsumen di Masa Covid -19 dalam Menyelesaikan Kontrak Kerja di Kota Lhokseumawe Provinsi Nanggroe Aceh Darussalam Indonesia)

Abstract

Photography is a work engaged in the service sector. This research takes the subjects and objects of research in the city of Lhokseumawe and photographers in the city of Lhokseumawe. Researchers see persuasive communication going well and correctly between wedding photographers and consumers. This research looks at verbal and nonverbal persuasive communication and the obstacles that photographers as service providers get to consumers in providing guessing services while doing their jobs. This study used qualitative research methods. In this research using persuasive communication theory and social penetration theory. This research also looks at persuasive communication models used by photographers in conveying messages received by consumers as service users. In this study, researchers made direct observations of photographers to see that persuasive communication was going well and correctly. Researchers also look at the obstacles that photographers get when carrying out this persuasive communication. In this study, the researcher conducted interviews with informants, namely two photographers and consumers as triangulation informants. The duration of the interviews conducted with the three informants was 45 minutes to 1 hour to obtain information and obstacles encountered during the persuasive communication.