Komunikasi Korporasi dalam Menumbuhkan Hubungan Internal Karyawan PT. Pupuk Indonesia Departemen Penjualan Wilayah 1 Sumatera Bagian Utara

Abstract

This research aims to analyze how corporate communication activities foster internal relationships between employees of PT. Pupuk Indonesia Sales Department Regional 1 and to analyze whether there are any obstacles in corporate communication activities in developing internal relations between employees PT. Pupuk Indonesia Sales Departmen Regional 1. Researchers use the concept of Corporate Communication which was initiated by Cees Van Riel (1995). This research uses a qualitative approach to describe the data findings and data analysis carried out. In collecting research supporting data, researchers used data collection techniques through interviews, which were supported by participant observation which directly reviewed the research subjects and documentation to support the data that had been obtained for subsequent source triangulation. Researchers used data analysis using the Miles Huberman and Saldana method which includes data condensation, data display, and then drawing conclusions. After experiencing data saturation, the researchers involved 8 informants. The research results that researchers found were that corporate communication was carried out by PT Pupuk Indonesia Sales Departemen Regional 1 using the employee relations stages, downward communication through direction and coordination carried out directly through meetings and through indirect communication through communication media such as WhatsApp and Zoom , as well as providing training, rewarding and motivational education programs to employees. Upward communication through field reports submitted through percentages and performance achievements, as well as communication carried out horizontally which is fostered through special agendas such as family gatherings which are held periodically. The novelty found in this research as a differentiator from similar research that has been carried out previously is the use of corporate communication theory combined with employee relations theory to analyze phenomena that occur in the research object.