Strategi Komunikasi Satgas Covid-19 Pemkab Aceh Besar dalam Pelaksanaan Vaksinasi Covid-19

Abstract

This study aims to analyze the communication strategy carried out by the Aceh Besar District Government's Covid-19 Task Force in spreading messages regarding the implementation of Covid-19 Vaccination in the Aceh Besar District environment. The researcher uses a qualitative research approach with the case study method to analyze problems related to the communication strategy formulated by the organization based on the elements of communication, namely the communicator, messages, channels used, intended targets, and the effects that occur. The results of the study show that the communicator chosen to convey the message to the target audience has credibility, the message has been designed in such a way, the channels used are personal channels face to face and by using the media but the use of the media is still not optimal and has not been able to reach all of the targets, the communicant is the entire community within the Government of Pidie Jaya Regency and the effects are limited to changes in knowledge and changes in attitudes. Obstacles in conveying messages are found in the communicators and communicants, namely obstacles in the distance between the communicator and intermediary communicators who are relatively far away, psychological barriers that cause emotional instability from the community regarding receiving messages, the existence of contra against liquid vaccination, limited vaccines and hoax news, anthropological barriers and sociological barriers.