| dc.description.abstract | The use
of certified seed potatoes in many parts of Indonesia is still relatively low.The
relatively high price of certified seed potatoes when compared to the price of seed
potatoes made by farmers themselves is one of the main reasons for the low use
of certified seed potatoes. The selling price of potato yields derived from
certified seed potatoes and potato yields derived from seeds made by farmers
themselves when sold to the general market is relatively the same. The
emergence of new superior varieties issued by the government and private
companies certainly has an impact on the behavior of farmers in the use of
superior varieties given the differences in farmers perceptions of certified seeds
in each region are not the same. The purpose of this study is to analyze
farmers' attitudes towards certified seed potatoes in Karo Regency, analyze
farmers' satisfaction with certified seed potatoes in Karo Regency and analyze
the level of performance and importance offarmers in using certified seed
potatoes in Karo Regency. The research method used in this study is Fishbein's
multi-attribute analysis to determine farmers'attitudes, while satisfaction is
analyzed with the Customer Satisfaction Index (CSI) and Importance Performance
Analysis (IPA). The results of the study arethe attitude’s of farmers in the use of
certified potato seeds in Karo district is to like to use certified potato seeds
and the satisfaction index of farmers in using certified potato seeds is 76.74%
with satisfied criteria while the results of Importance Perpormance Analysis (IPA)
analysis of several attributes that need to be maintained, namely resistance to
pests and diseases, seed germination, selling prices and productivity while those
that need more attention are attributes that are not of much concern to farmers are
plant age, type of variety, plant characteristics and seed size while attributes that
need to be improved are attributes of seed prices, seed availability and seed
labels. | en_US |
