Kajian Pengembangan Destinasi Wisata Pantai Bosur Kabupaten Tapanuli Tengah

Abstract

The tourism industry makes a significant contribution to the global economy. Central Tapanuli Regency has 130 tourist locations, including islands, beaches, natural attractions, and historical sites. Despite the vast potential of natural and cultural tourism, the contribution to the Regional Original Income (PAD) from the tourism sector is still limited. One of the tourist destinations in Central Tapanuli Regency is Bosur Beach, which has the opportunity for development to increase income for both the government and the local community. The purpose of this research is to understand the obstacles at Bosur Beach as a tourist destination and formulate strategies for its development. This study employs a mixed-method approach, utilizing questionnaires for visitors and interviews with stakeholders. The research variables encompass aspects of attraction, amenities, accessibility, image, and pricing. Tourism aspects significantly impact Bosur Beach, with a variety of obstacles such as litter on the beach, haphazardly constructed huts, trash accumulation, and waste burning. There is a lack of established traditions and rituals, and amenities like trash bins, inadequate maintenance of prayer facilities, non-compliant parking areas, insufficient road width to the destination, limited transportation options, the absence of bus stops, non-standardized transportation fares, and discomfort in public transportation contribute to the challenges. The research provides several recommendations, including training for beach operators and vendors, transitioning beach management from Regional-Owned Enterprises (BUMD) to local government control, developing a tourism transportation system, promoting Bosur Beach as a tourist attraction through partnerships with social media content creators, and enhancing the quantity and quality of facilities, services, and attractions offered at Bosur Beach.