| dc.description.abstract | The objective of this study is to investigate the representation of Indonesia in terms of tourism destination in the application of Multimodal Discourse Analysis to the tourism advertisement videos. In this study, the focus is on the text and the visual data of advertisement which creates the representation of Indonesia in terms of Tourism through the video. The theory used is Multimodal Discourse Analysis proposed by Kress & Leeuwen and Systematic Functional Linguistics by Halliday which concentrates on the text and visual data. The discourses of three video advertisements that has been conducted from the same ministry of tourism Indonesia “Wonderful Indonesia” as official Branding. Furthermore, this study gives a rich descriptions and interpretations about the idea of Indonesia known in the video. Methodologically, descriptive qualitative was used in this study as the research design because the purpose of this study was to provide a deep analysis of the data. All discourses on the three videos advertisements were chosen as the data, which were described in the linguistics unit to finally discuss the main topic of the study which was the representation concept of Indonesia based on visual data used. For the data collection, the data are collected from the video of YouTube. The findings revealed the participant is dominated by the phenomenon. It is marked by words such as wonders, senses, path, beauty, beautiful, culture, the path and more. Meanwhile, the process is dominated by the mental process in terms of behavioral. It deals with something that can be seen, feel and perceive such as draws, lies before etc. In the element of circumstances, the most dominant is the place circumstances. The researcher shows where can find the beauty of Indonesia through videos. Those videos conceptually describe the symbolic icons of the tourism in Indonesia such as its magnificent natural scenery, culture, and its natural resources, for example, Batik, Rumah Adat, and Wayang displayed clearly as one of Indonesia's precious heritage, and so on. Meanwhile, the narrative representation mainly belongs to action processes and reactional processes. The action processes are represented by the tourist and local people that play as the actors, while their activities such as dancing, painting, singing, and surfing are represented their actions. Implicitly, this describes that Indonesia is a country that is widely known by tourists from various countries as a tourist destination, so this will make Indonesia no longer need to hesitate to be visited as a tourist destination. | en_US |
