Analisis Faktor Faktor yang Mempengaruhi Keputusan dalam Memilih Provider Komunikasi dengan Analisis Regresi Logistik Multinomial

Abstract

Communication is an important thing that means for life to share information. Means of communication from time to time experienced significant changes. One of the important aspects of a person's ease in receiving various information and communications that exist today is by using internet media, the internet itself does not necessarily appear without media, but communication users now must have a starter pack or provider as a source of communication and information. In general, of the many types of providers available, there are several variables that become a benchmark for someone in choosing the provider to use. The purpose of this final project research is to find out what factors influence a person in choosing the type of starter pack or provider for their internet network using Logistic Regression Analysis. While the factors that are the reasons for choosing a provider card are Signal (X1), Price (X2), Age (X3), The decisión of choosen a provider (Y). Based on the research results, the multinomial logistic regression model is obtained as follows: n (p (y=a)p (y=b))= a+ −19,874+16,492x1(1)+1,288x1(2)+1,372x1(3)−3,882+(−1,140x1(1))+(−15,531x1(2))+0,693x1(3) From the sigma value of the parameter estimation table it is known that what is significant to the decision of the provider brand (Y) is the signal variable (X1) and price (X2) while Age (X3) has no effect on the purchase decision of the provider brand.