Analisis Saluran Pemasaran Kubis (Brassica Oleracea) (Kasus : Desa Partibi Lama, Kecamatan Merek, Kabupaten Karo)

Abstract

The cabbage (brassica oleracea) is a high-economic valuable food and is thus much developed in Kabupaten Karo. But the fluctuative price, a significant price difference between producers and consumers and the length of the marketing chain, is an obstacle to the farmers' cultivation of the cabbage plant. The purpose of this research is to analyze the patterns of the cabbage marketing channel, the marketing margin, farmer’s share and the efficiency of the cabbage marketing channel. The samples used amounted to 30 farmers. Sampling by the method of snowball sampling Desa Partibi Lama has four marketing channels that consist of related agencies of farmers, collectors, wholesalers and retailers.