Peranan Pelayanan Prima dalam Meningkatkan Kepuasan Pelanggan Perusahaan pada PT Media Kusuma Sinergi

Abstract

This study aims to determine the role of excellent service in increasing customer satisfaction at PT Media Kusuma Sinergi. This research uses a quantitative approach, as for the type of research used, namely the type of survey research carried out by taking a sample from one population, then using a questionnaire as a data collection tool. The population of this study is customers of PT Media Kusuma Sinergi. The sample in this study was 25 customers. The results of this study show that the services provided by employees of PT Media Kusuma Sinergi are excellent, because the level of customer satisfaction reaches 96.4% in the satisfied category. PT Media Kusuma Sinergi can already be said to be a company with excellent service because it has succeeded in achieving a very high value for research on the company, so that the next task is to improve the 3.6% of the value of service, to achieve a perfect score in excellent service.