Promosi Berbasis Sosial Media Instagram Wisata Kakuta Desa Cengkeh Turi Kota Binjai

Abstract

Kakuta is an artificial tourist destination located in the village of Cengkeh Turi, Binjai City by offering a view of the rice fields of a modern Resto and Café and its staycation. Kakuta promotes his tour through social media instagram @kakuta_id so that more people know him. The purpose of this research is to find out how Kakuta tourism promotes its tourism through Instagram social media and to develop the author's insight by applying every knowledge gained. The research method used to obtain the required data and information comes from the tourist destinations under study by conducting research through direct interviews with the managers at Kakuta tourism. The results of this study are that Kakuta tourism introduces its tourist objects through its Instagram-based promotional media, namely @kakuta_id with many uploaded photos and videos related to activities carried out, both holiday greetings and existing tourist attraction activities, hashtag users, highlights Instagram, reels and regular content posts.