Kinerja Perusahaan Umum Daerah (PUD) Pasar Kota Medan dalam Pengelolaan Pasar Tradisional (Studi Kasus: Pasar Sei Sikambing, Kecamatan Medan Helvetia)

Abstract

This research aims to determine the performance of the Medan City Regional Public Market Company in managing the Sei Sikambing traditional market. This research is useful for providing information for local governments to be able to manage traditional markets and optimize market levy revenues in order to increase Regional Original Income. This research uses descriptive research using qualitative analysis. With research informants: Head of Legal and Public Relations, Head of Market Planning and Development Section, Head of Sei Sikambing Market, Traders and Buyers. The data sources used are primary and secondary data. Data collection techniques through observation, documentation, interviews and literature study. The results of this research indicate that the performance of the Medan City Market Regional Public Company in managing the Sei Sikambing Market is not optimal. This can be seen from performance indicators, namely productivity, service quality and responsiveness. Productivity indicators are not yet optimal because there are still a number of obstacles that have not been addressed so that the market levy revenue target has not been achieved. The quality of the services provided is sufficient but needs to be improved by improving market facilities and infrastructure that support improving service quality. Responsiveness is still less than optimal because all the needs required by traders cannot be fully addressed. Apart from that, the Medan City Market Regional Public Company faces a number of obstacles in managing the market, namely: 1) There are no regional regulations that have been passed regarding the management of street vendors, 2) the implementation of the duties of each market management authority is still not optimal, 3) the budget is not optimal. limited in supporting traditional market management.