| dc.description.abstract | This research aims to determine the performance of the Medan City
Regional Public Market Company in managing the Sei Sikambing traditional
market. This research is useful for providing information for local governments to
be able to manage traditional markets and optimize market levy revenues in order
to increase Regional Original Income.
This research uses descriptive research using qualitative analysis. With
research informants: Head of Legal and Public Relations, Head of Market Planning
and Development Section, Head of Sei Sikambing Market, Traders and Buyers. The
data sources used are primary and secondary data. Data collection techniques
through observation, documentation, interviews and literature study. The results of
this research indicate that the performance of the Medan City Market Regional
Public Company in managing the Sei Sikambing Market is not optimal.
This can be seen from performance indicators, namely productivity,
service quality and responsiveness. Productivity indicators are not yet optimal
because there are still a number of obstacles that have not been addressed so that
the market levy revenue target has not been achieved. The quality of the services
provided is sufficient but needs to be improved by improving market facilities and
infrastructure that support improving service quality. Responsiveness is still less
than optimal because all the needs required by traders cannot be fully addressed.
Apart from that, the Medan City Market Regional Public Company faces a number
of obstacles in managing the market, namely: 1) There are no regional regulations
that have been passed regarding the management of street vendors, 2) the
implementation of the duties of each market management authority is still not
optimal, 3) the budget is not optimal. limited in supporting traditional market
management. | en_US |
