Analisis Strategi Komunikasi Pemerintahan Desa dalam Meningkatkan Pelayanan Publik di Desa Bekulap Kecamatan Selesai Kabupaten Langkat

Abstract

This research is entitled "Analysis of Village Government Communication Strategies in Improving Public Services in Bekulap Village, Finish District, Langkat Regency." The aim of this research is to find out the village government's communication strategy in improving public services in Bekulap Village, Finish District, Langkat Regency, what are the supporting and inhibiting factors in improving public services in Bekulap Village, Finish District, Langkat Regency. This research uses the concept of four main components of communication which are the center of study and need to be considered in government communication strategies, namely communicators, communication messages, communication media and target audiences. This research uses a qualitative descriptive method with a case study approach. The informants in this research were four village officials as the main informants and three community members as additional informants. The data collection techniques used were in-depth interviews, observation and documentation. The results of the research show that the factors carried out by the Bekulap Village Government are: 1) interpersonal communication, 2) public communication, 3) providing comprehensive understanding, 4) approaching and having direct dialogue with the community, 5) designing messages and message content carefully, 6) using social media such as WhatsApp and Facebook, 7) using print media such as announcement brochures and banners, 8) researching the target audience to be addressed as a strategy for improving public services in Bekulap Village, Finish District, Langkat Regency. Supporting factors for the Village Government in improving public services in Bekulap Village, Finish District, Langkat Regency are quality human resources, cohesiveness between government staff, and complete equipment in the village office. The inhibiting factors for the Village Government in improving public services in Bekulap Village, Finish District, Langkat Regency are non-compliance with honorarium standards, limited social assistance, and complicated bureaucracy.