| dc.description.abstract | This study aims to determine the characteristics of the marketing
institutions involved in marketing goat milk, determine the channel shape and
function of marketing goat milk, determine the cost of marketing margins,
farmer's share, and profit ratios marketing goat milk as well as analyze the
marketing efficiency of goat milk at Tharaya Farm District Sunggal. The method
used in data collection is purposive sampling. Primary data was collected through
interviews using questionnaires and direct observation of breeders, intermediary
traders and consumers. The parameters studied were marketing institutions,
marketing channels, marketing margins, farmer's share, profit to cost ratio.
The results of this study indicate that the marketing agencies involved in
marketing goat milk at Tharraya Farm are breeders and retailers. There are two
milk marketing channels at Tharraya Farm, namely, Channel I: Breeder Consumer, Channel II: Breeder-Retailer-Consumer. Based on the marketing
analysis, the margin share was obtained, where in this analysis channel I (Rp.
30,600) was greater than channel II (Rp. 0). Farmer's Share Channel II (100%) is
greater than channel I (60%). The profit ratio of channel I (11.17) is smaller than
channel II (15.4). The efficiency of the milk marketing channel at Tharraya Farm
can be seen from its marketing efficiency, that each marketing channel is efficient
with a value between 0-33%. The conclusion of this research is the marketing of
goat milk at Tharraya Farm has been efficient. | en_US |
