Strategi Pengembangan Usaha Sarang Burung Walet (Collocalia fuciphaga) di Kecamatan Rantau Utara Kabupaten Labuhanbatu

Abstract

This research was conducted in Rantau Utara District, Labuhanbatu Regency, and North Sumatra Province. The purpose of this research is to identify and formulate a strategy for developing the Swallow's Nest business. The research method used was a survey, with respondents being all Swallow's Nest buisnessman in Rantau Utara District. The sampling method used was purposive sampling. The sample for this research is 32 Swallow's Nest businessman. Data analysis using SWOT analysis. The results showed that the Swallow's Nest business was in the first SWOT quadrant. The strategy formulated is a growth-oriented strategy. The implementation of this business strategy is to increase production, utilize modern technology, develop human resources, arrange business licenses, utilize strategic locations, and ensure thequality of the crops.