Pilihan Berlangganan Aplikasi Netflix pada Komunitas Pengguna Fitur Sharedi FISIP USU

Abstract

This research was conducted because they wanted to know how the perspectives and views of FISIP USU students in choosing to subscribe to the Netflix application This study aims to analyze in depth and descriptively about what factors make FISIP USU students choose to subscribe to the Netflix application and its positive and negative impacts. The research method used was data collection through participatory observation and in-depth interviews using interview guide guidelines. The results showed that the reasons FISIP USU students chose to subscribe to the Netflix streaming application were job differences, hobby differences and gender differences. In addition, the level of ease of use of Netflix, subscription prices with the features provided, social changes from the surrounding environment are also one of the reasons why FIISP USU students prefer to subscribe to the Netflix application. As for the positive impact of subscribing to Netflix is getting new knowledge, entertaining as well as various features and types of movies. For the negative impact is reduced interaction with many people, gives an addictive effect and is ineffective in carrying out daily activities.