Analisis Strategi Promosi Pariwisata Desa Hilisimaetano dalam Pengembangan Pariwisata Lokal untuk Meningkatkan Pendapatan Asli Daerah (PAD) di Kabupaten Nias Selatan

Abstract

Tourism has a role in national development, namely as a source of foreign exchange to equalise and increase employment opportunities and income, strengthen unity and integrity, and get to know the nation's culture and has the potential that can be utilised by the region to increase Regional Original Income. The strategy of the South Nias Regency Government in developing the Hilisimaetano Tourism Village is to refer to the South Nias Regency Tourism Development Master Plan 2017-2025 which includes 3 aspects of development, namely Tourism Destinations, Tourism Marketing, and Tourism Institutions. This study aims to determine the Tourism Promotion Strategy of Hilisimaetano Village in Local Tourism Development to Increase Regional Original Revenue in South Nias Regency and to find out what are the supporting and inhibiting factors faced by Hilisimaetano Village, South Nias Regency in developing the tourism sector. The research method used is a qualitative method with a descriptive approach. The data collection techniques used in the research were interviews, observations and documentation studies. The data obtained was then analysed qualitatively using the Miles and Hiberman model. The results of research in the field can be concluded that the Hilisimaetano Village Tourism Promotion Strategy in Local Tourism Development to Increase Regional Original Income in South Nias Regency is already running well. This is based on the fact that the South Nias Regency Culture, Tourism, Youth and Sports Office has carried out a tourism destination development strategy, a tourism promotion development strategy, and an institutional and human resource strategy well. The tourism destination development strategy is based on two programmes that have been carried out such as looking for unique and different potential that is not owned by other tourist destinations to be the theme of each tourist location and the second is to image the area and also thematically in each cluster.The tourism marketing strategy applied is by using social media and electronic media such as Instagram, Facebook, YouTube, as well as in tourism events. Both at local and national levels. While the institutional strategy carried out is by strengthening institutional organisations that collaborate with investors, and also the community (pokdarwis) as human resources to develop tourism management in accordance with regional regulations and also by providing training in developing tourism destinations in accordance with regional regulations, so that people are aware of the importance of tourism management which also has an impact on the welfare of the community around tourism destinations and has an impact on regional income.