| dc.description.abstract | Tourism has a role in national development, namely as a source of foreign
exchange to equalise and increase employment opportunities and income,
strengthen unity and integrity, and get to know the nation's culture and has the
potential that can be utilised by the region to increase Regional Original Income.
The strategy of the South Nias Regency Government in developing the
Hilisimaetano Tourism Village is to refer to the South Nias Regency Tourism
Development Master Plan 2017-2025 which includes 3 aspects of development,
namely Tourism Destinations, Tourism Marketing, and Tourism Institutions. This
study aims to determine the Tourism Promotion Strategy of Hilisimaetano Village
in Local Tourism Development to Increase Regional Original Revenue in South
Nias Regency and to find out what are the supporting and inhibiting factors faced
by Hilisimaetano Village, South Nias Regency in developing the tourism sector.
The research method used is a qualitative method with a descriptive
approach. The data collection techniques used in the research were interviews,
observations and documentation studies. The data obtained was then analysed
qualitatively using the Miles and Hiberman model.
The results of research in the field can be concluded that the
Hilisimaetano Village Tourism Promotion Strategy in Local Tourism
Development to Increase Regional Original Income in South Nias Regency is
already running well. This is based on the fact that the South Nias Regency
Culture, Tourism, Youth and Sports Office has carried out a tourism destination
development strategy, a tourism promotion development strategy, and an
institutional and human resource strategy well. The tourism destination
development strategy is based on two programmes that have been carried out
such as looking for unique and different potential that is not owned by other
tourist destinations to be the theme of each tourist location and the second is to
image the area and also thematically in each cluster.The tourism marketing
strategy applied is by using social media and electronic media such as Instagram,
Facebook, YouTube, as well as in tourism events. Both at local and national
levels. While the institutional strategy carried out is by strengthening institutional
organisations that collaborate with investors, and also the community
(pokdarwis) as human resources to develop tourism management in accordance
with regional regulations and also by providing training in developing tourism
destinations in accordance with regional regulations, so that people are aware of
the importance of tourism management which also has an impact on the welfare
of the community around tourism destinations and has an impact on regional
income. | en_US |
