Dekonstruksi Fenomena Sosial Cancel Culture pada Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara

Abstract

The focus point of this research is how students interpret new social phenomena that are currently developing on social media with the aim of describing the deconstruction of the social phenomenon of cancel culture that has emerged on Twitter social media. The theories used in this research are Jacques Derrida's Deconstruction theory and Alfred Schuftz's Phenomenology theory. The method used in this research is a qualitative research method with a descriptive approach, namely observation, in-depth interviews complete with documentation studies. This method aims to reveal a phenomenon or event, facts and circumstances that occur by interpreting and describing the data obtained and related to the situation currently occurring in society. The unit of research analysis is students who use Twitter social media at the Faculty of Social and Political Sciences, University of North Sumatra with the technique of attracting informants using a purposive sampling technique, which is taken randomly based on research criteria. The results of this research show that students at the Faculty of Social and Political Sciences, University of North Sumatra are familiar with new phenomena related to aspects of the causes and impacts of the social phenomenon of cancel culture. Several factors encourage students to also voice this action, namely using cancel culture as a tool of reprimand. effective social services for public figures who commit deviant acts. The variety of interpretations given by students provides a new perspective on the impact this culture has. However, this does not mean that cancel culture does not have a negative side. To overcome this unfavorable phenomenon, it is hoped that social media users will increase awareness of the importance of good digital literacy. Twitter social media users will be wise in using social media and be aware of the dangers of the post-truth era so that does not have a negative impact on victims affected by cancel culture.