| dc.description.abstract | The purpose of this study was to determine and analyze the influence of
influencer marketing, lifestyle and price on purchasing decisions for Kopi
Kenangan Complex, J.City Medan, Johor. The population in this study are
customers of Kopi Kenangan Complex, J. City Medan, Johor. The sample used in
this study were 98 customer of Kopi Kenangan Complex, J.City Medan, Johor.
Data collection techniques in this study used question techniques or
questionnaires. Data analysis techniques using descriptive analysis and multiple
linear regression analysis. Processing the data in the study using SPSS 26. Based
on the partial results of the study it shows that Influencer Marketing has a positive
and significant effect on Purchase Decision, Lifestyle has a positive and
significant effect on Purchase Decision, and Price has a positive and significant
effect onPurchase Decision, and simultaneously the variable Influencer Marketing,
Lifestyle and Price have a significant effect on the Purchase Decision of Kopi
Kenangan Komplek J.City Medan Johor. And based on the coefficient of
determination the dependent variable is able to influence the dependent variable as
much as 55.3%. | en_US |
