Upaya Promosi melalui Instagram untuk Meningkatkan Kunjungan Wisatawan ke Taman Simalem Resort Kabupaten Karo

Abstract

Taman Simalem Resort is one of the tourist destinations in Karo Regency. Located in the hilly area northwest of Lake Toba and known as a magnificent and luxurious resort around Lake Toba since 2001. To increase tourist visits to Taman Simalem Resort, one of the efforts made by the management is promotional efforts via Instagram. The research methods used were Library Research and Field Research to obtain the data and information needed regarding promotional efforts. The research results obtained were three promotional efforts via Instagram, namely: (1) Promotional efforts via Instagram which consisted of five concepts, including: (a). Instagram Content with a Honeymoon Concept; (b). Instagram Content with the Concept of Breakfast at the Tea House; (c). Instagram Content with Sunrise and Sunset Concepts; (d). Instagram Content with New Facility Concept; (e). Instagram content with trekking concept and waterfall photo spot; (2). Promotional Efforts to Place Advertisements on Instagram; (3). Promotion Efforts Through Reposting Tourist Posts on Instagram.