| dc.description.abstract | This research shows various strategies used by Gerindra Party in increasing Prabowo Subianto's electability in the Presidential Election in 2019 until he got 91% of votes in Aceh and won against Joko Widodo, who got only 9% of votes. Every strategy is created with various new innovations adjusted to people's condition in order to increase electability. The objective of this research is to find out and analyze organizational strategy, and social and political marketing changes made by Gerindra Party in increasing Prabowo Subianto's electability in the Presidential election in Aceh Province in 2019. The research used a qualitative research method through theory of organization, social change theory, and political marketing theory. The data were gathered by conducting observation, interviews, and documentation. The result of the research shows that Gerindra Party's strategy of increasing Prabowo Subianto's electability in the Presidential Election in Aceh Province in 2019 was through the performance of the party's organization in Aceh Province. The cadres has high militancy and fought together to encourage the spirit of the cadres to win Prabowo Subianto as President. The strategy of political promise has succeeded in establishing signing political contract with 26 Aceh Islamic scholars to develop Aceh Province according to Aceh's characteristics as the Special Region and to realize Sabang Free Harbor to increase the people's economic condition. Identity political strategy is done because most of the Acehnese were Muslims, creating pious Muslims who were consistent and cared for the Islamic base and were pro-people, involving Islamic scholars who had the authority in making policies that influenced Islamic boarding schools, mosques, and organizations in Aceh Province. | en_US |
