| dc.description.abstract | This study is entitled Communication Behavior of Bangtan Sonyeondan in Armyels
Community as The Audiences of “Butter” Music Video in Medan. The purpose of this
study is to determine verbal and nonverbal communication behavior and media use in the
Armyels community as audiences for the BTS “Butter” music video in the city of Medan.
The research used a descriptive method with a qualitative approach. The determination
of informants was determined through a purposive sampling technique with a total of
eight informants, namely: five informants who were members of the Armeyels community
and two friends who were members of the Armyels community as triangulation
informants. The data collection technique used in-depth interviews and triangulation of
informants. Results about the research shows that the communication of BTS fans who
come from the Armyels community has the behavior of commenting, discussing, shouting,
singing, showing expressions, dancing, clapping, laughing, sharing Music Video on
social media, hunting for hate comments, downloading music videos, and looking for
song translations. | en_US |
