| dc.description.abstract | The phenomenon that occurs in Sipinsur Geosite tourism in Humbang
Hasundutan Regency, North Sumatra is known that the process of providing information
(promotion) of tourist attractions at the Tourism Culture Office of
Humbang Hasundutan Regency, North Sumatra is still slow to carry out or in the
sense that the process of promoting tourist sites is still word of mouth. . So that it
still does not attract the attention of local and foreign tourists. Based on this, to
see how the promotion was carried out by the Department of Culture, Youth and
Sports and Tourism on the Sipinsur Geosite Tourism Object, the authors raised
the title "Cultural Strategy of the Office of Culture, Youth and Sports and Tourism
in Humbang Hasundutan Regency in Promoting the Sipinsur Geosite Tourism Object.
This study uses a qualitative approach. In this research, the researcher acts
as an instrument as well as a data collector. The procedures used in data collection
are: Observation, Interview, and Documentation, which are as follows.
The promotion strategy for the Department of Culture, Youth and Sports
and Tourism in promoting the Sipinsur Geosite tourism object in Humbang
Hasundutan district, North Sumatra Province is a strategy for cultural empowerment
and a strategy for improving facilities. The role of the Culture, Youth and
Sports Service Institutions as well as Humbang Hasundutan Regency Tourism in
Promoting the Sipinsur Geosite Tourism Object, namely; (1). Prioritization of Infrastructure
Development; (2). Sustainable Infrastructure Planning ; (3). Development
of Supporting Facilities; (4). Management of the environment ; (5). Collaboration
with Related Parties; (6). Local Community Empowerment; (7). Supporting
Events and Festivals; (8). Develop Accessibility; (9). Increased Security
and Convenience; (10). Tour Guide Support; (11). Monitoring and Maintenance;
(12). Digital Accessibility Support. The obstacles faced were budget constraints,
limited human resources and lack of local community participation. | en_US |
