Bentuk Perubahan Perilaku Pengguna Fitur Close Friend Instagram pada Mahasiswa FISIP USU

Abstract

College students are basically required to have good academic skills, as well as adequate social skills in campus and community life. When using social media, college students realize that everything they shared would have an impact on their lives. With this, college students must maintain how they behave and also the social functioning they carry out as a college students on campus, and also as a children in the family environment. The aim of this research is to analyze the impact of using the Instagram close friend feature on the individual behavior of USU FISIP students based on theories, variables and realities that explain the impact of using the Instagram close friend feature on individual student behavior. This research is of a qualitative type with data collection techniques in the research carried out by combining (triangulating) the process of in-depth interviews, observation and documentation. Then the data was analyzed by the researcher qualitatively and ended by drawing conclusions from the results of the research that had been carried out. The research results show that the use of Instagram's close friend feature has an impact on individual college student behavior in the form of natural, forced, experiential and planned changes. It is recommended that readers to choose and sort wisely what they want to share on their personal social media. Understand that everything we share on social media always has an impact on other people and there are consequences from it in the future.