Faktor-Faktor yang Mempengaruhi Jumlah Pembelian Telur Ayam Omega - 3 di Kota Medan

Abstract

The objectives of this research are : To describe the characteristics of consumers who buy omega-3 chicken eggs in the city of Medan and to analyze what factors influence consumers to buy omega-3 chicken eggs in the city of Medan. The determination of the city of Medan as the research location was carried out purposively, the sample determination method used the accidental sampling method with a sample size of 70 people. The data analysis method used in this research uses Multiple Linear Regression Analysis. The results of this research show that: The consumers who are most often found buying omega-3 chicken eggs are female, in the productive age group 25-54 years and have a bachelor's/master's degree, with a job as a private employee, income > Rp. 3,500,000; Age, income, health, location, level of education partially have a significant effect on the number of purchases of omega-3 chicken eggs in Medan City, while the number of family members partially does not have a significant effect on the number of purchases of omega-3 chicken eggs in Medan City.