Determinan Pendapatan Toko Kelontong di Kecamatan Deli Tua Kabupaten Deli Serdang Sumatera Utara

Abstract

This research aims to determine the influence of product variations, product selling prices and business location on grocery store income in Deli Tua District. The type of research used is descriptive and quantitative. The target population is grocery shop owners in Deli Tua District. The sampling technique used purposive sampling technique, the samples used in this research were 76 grocery shop owners in Deli Tua District using the Slovin Formula. This research data was obtained from the results of literature studies, documentation and distributing research questionnaires to respondents. The results of the research show that there is an influence between product variety and grocery store income in Deli Tua District with a value of tcount > ttable, namely 3.730 > 1.993 with a significant value of 0.000 < 0.05. There is an influence between product selling prices and grocery store income in Deli Tua District with a value of tcount > ttable, namely 3.114 > 1.993 with a significant value of 0.003 < 0.05. However, there is no influence between business location and grocery store income in Deli Tua District with a value of tcount < ttable, namely 1.798 < 1.993 with a significant value of 0.076 < 0.05. Simultaneously (F test) with a value of Fcount > Ftable where 7.939 > 2.734, it can be concluded that Product Variation, Product Selling Price, and Business Location simultaneously influence Grocery Shop Income in Deli Tua District, Deli Serdang Regency.