Browsing Data Science and Artificial Intelligence by Keyword "Customer Segmentation"
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Pembangkitan Data Sintetik dalam Length Recency Frequency Monetary (LRFM) dan Klasterisasi K-Means untuk Segmentasi Pelanggan
(2024)Customer segmentation is a critical component in developing effective marketing strategies, yet obtaining accurate and comprehensive customer datasets frequently poses significant challenges. This study investigates the ... -
Segmentasi Nasabah Pengguna Layanan Pembelian Pulsa dan Paket Internet dalam Mobile Banking Menggunakan Teknik Feature Engineering dan Algoritma K-Means
(Universitas Sumatera Utara, 2025)The advancement of technology has driven the widespread use of mobile banking as one of main pillars of modern banking services. Understanding the behavioral patterns of mobile banking users has become crucial for designing ...