Online Portofolio di Instagram sebagai Media Personal Branding Desainer Grafis Kota Medan

Abstract

This study aims to find out about the process of forming a personal brand through an online portfolio, namely Instagram media by graphic designers. This research focuses on the personal brand formation process carried out by graphic designers. In selecting informants, researchers used a purposive sampling technique consisting of three informants who consciously carried out personal branding. This study uses triangulation of the results of interviews and results of observation. The results of this study show that professional and novice graphic designers in building personal brands on Instagram have the following forms. The first step is to know yourself by knowing the skills you have. Both find style as a graphic designer's trademark. The third communicates the style that is owned. Fourth, maintain maintaining the personal brand that has been formed. Then in developing portfolio presentation by maximizing features on Instagram.