| dc.description.abstract | Smartphones are a technology that is widely used by all groups community because it can support all activities, including housewives merchant ladder. Housewife who trades has the meaning of use smartphones and different impacts which they also feel in their lives. Research methods Which used is method study qualitative with approach phenomenology qualitative. Technique collection data use observation, interview and documentation methods. Research informants are determined with a purposive procedure . Smartphones are a primary need for everyone circles public. Meaning use smartphone for Mother House ladder traders are smartphones as a primary need, the attraction of smartphones making merchant housewives able to keep up with developments era in using modern communication technology, smartphones as technology supports work in running a trading business so that become a means of driving the family economy. Positive impact felt by Mother House ladder trader in use smartphones like makes it easier in process communication with relatives, family, customer, distributors, sales and friends. Smartphones are a means of entertainment for release stress, And smartphones become tool Which capable support work especially as a trader such as buying, selling, marketing products, and deliver the goods sold. The negative impact felt by Trade housewives use smartphones like they don't know each other time, the problem activity House ladder, No focus when customer comes, and customers order without knowing the time so it disrupts the time rest Merchant Housewife. In this phenomenological theory, then It can be explained that the actions of this research informant in using Smartphones have different meanings with different purposes between them individual one with other. | en_US |
