Fenomena Self-Presenting pada Tampilan Media Sosial Tiktok (Studi Deskriptif pada Mahasiswi FISIP Universitas Sumatera Utara)

Abstract

The TikTok application has the advantage of allowing individuals to express themselves by doing self-presenting, an act of presenting oneself carried out by each individual to achieve a desired self-image. Self-presentation can generally be seen from what content is of interest and how the content concept is created by the informant. The research method used is a descriptive research method with a qualitative approach. Data collection techniques use observation, interviews and documentation methods. Research informants were determined using purposive techniques. The research results show that the self-presenting phenomenon among USU FISIP students on the TikTok application is carried out by showing a positive and good self-presentation. Using popular hashtags for FYP is done to increase the number of followers, profile visits, get likes, feedback and even get endorsements. Managing impressions (editing), following videos that are trending, viral and challenging. There are role models to see content that people are interested in, like, and use as a reference in creating content. The self-presenting phenomenon can become a phenomenon on TikTok due to its ease and creative features, diverse content, audience, and TikTok's high algorithm. USU FISIP students' front stage on TikTok was done with setting, performance and impression management to realize the self-presenting concept that had been conceptualized before being uploaded and viewed by other users. The back stage of student life is carried out as usual, such as studying, discussing, reading books and journals, group work, organizing and being active in lectures.