Coffee Mantra in Land Gayo : Semiotic Study and Analysis of The Meaning Structure of Text

Abstract

This thesis is entitled "Coffee Mantra in Gayo Land: Semiotic Study and analysis of text meaning". Phenomenally, this research is a form of preserving local wisdom in Gayo land, especially Mantra Kopi. The aim of this research is to reveal three main problems: (1) How the Coffee Mantra has become local wisdom in Gayo. (2) What is the meaning of the Coffee Mantra text. (3) What is the musical structure of Mantra Kopi. To study the first main problem, local wisdom theory and oral literature are used. Furthermore, to explain the second main problem, semiotic theory was used by Charles Sander Pierce. Next, to solve the third problem, William P. Malm's theory is used. The research methods used are descriptive-analytic methods and qualitative methods, based on field research. The techniques used are: observation, interviews, visual and audiovisual recording. The work process is field and laboratory work. Results obtained: The Gayo coffee plant, which is now world famous, has apparently been growing wild for a long time in Gayo Land. During the colonial period, a Dutch researcher, C. Snouck Hurgronje, communicated with the native Gayo people and asked who planted this plant (coffee), but none of the Gayo people admitted it. Gayo people are unique in growing coffee, starting fromcast a spell on him by treating coffee like humans. This is done to make the coffee fertile and provide an abundance of coffee beans. (3) The meaning of the text in Mantra Kopi can be interpreted semiotically as having a very sacred and magical meaning. It needs to be emphasized that the Coffee Mantra is not an expression and sayings related to shamanic science. The phrase symbolized by Mantra Kopi interprets the role of Almighty God in the order of life, especially agricultural knowledge, and provides a philosophical perspective on the lives of farmers and the Gayo community in growing coffee. (3) The melody structure of the song consists of 7 bars using the Hijaz maqam. The presentation of the Coffee Mantra, after being observed repeatedly and then by the author conducting experiments, turned out that the Coffee Mantra had similarities with the Muslim way of reciting the Koran, namely maqam hijaz. Mantra Kopi has a duration of 25 seconds and has 72 tones using the hijaz tetrachord scale interval with western characteristics.