Peran Kelompok Ibu Rumah Tangga dalam Memenuhi Kebutuhan Ekonomi Keluarga melalui Usaha Online di Desa Pantai Gemi Kecamatan Stabat Kabupaten Langkat

Abstract

In general, meeting the family's economic needs is the responsibility of every parent in a family, especially the father, and generally the mother is responsible for caring for the children and taking care of the house and kitchen. However, along with current developments, the role of mothers is no longer just caring for children and taking care of house and kitchen affairs but also plays a role in meeting the family's economic needs due to several factors, one of which is the increasing economic needs of the family and the father's lack of income for meet the family's economic needs. So this makes mothers feel the need to take a role so that the family's economic needs can be met. The changes in roles experienced by housewives can trigger new problems for families, namely the mother's lack of attention to household matters which is the main responsibility of housewives. So this has led to the emergence of various ideas that can be used as solutions so that housewives can carry out two roles (as mother and worker) at the same time optimally. One of the solutions found is to find additional income but stay at home so that you can continue to carry out your role as a housewife. One job that housewives can do to increase their income and still be able to take care of the house is to become an online trader. Online business is a form of entrepreneurship or entrepreneurship. Entrepreneurship comes with a very strategic role in the economic development of a nation. Entrepreneurship plays an important role in meeting the living needs of individuals and groups. Online business entrepreneurship certainly has many advantages in terms of funds, time and energy. Time efficiency is one of the main advantages for online entrepreneurs. Because the marketing you do doesn't need to spend a lot of time and energy traveling around, you just need to use digital media in the form of cellphones and quotas and social media which can be accessed anywhere and anytime. So many housewives are interested in becoming entrepreneurs in online businesses which are considered to make it easier for housewives to take care of household affairs but still be able to find income to meet the family's economic needs.