Analisis Faktor yang Mempengaruhi Mahasiswa Medan Melakukan Belanja Online

Abstract

This study analyzes the factors that influence field students to do online shopping, there are differences from previous studies because since 2019 the whole world has had to face a large-scale pandemic. The purpose of this study is to find out the causes of students doing online shopping by comparing the factors that influence students. The influencing factors of online shopping in this study are price, time, and trust. This study uses multiple regression analysis. Samples taken at random will represent the student population of Medan. Collecting data using questionnaires and tested with the classical assumption test as a prerequisite for using multiple linear regression analysis. The results of this study explain that the most influencing factor is trust. Each variable has a significant effect on online shopping activities.