Strategi Komunikasi Forum Generasi Berencana Kabupaten Karo dalam Mengantisipasi Pernikahan Dini di Kabanjahe

Abstract

This research is entitled “Communication Strategy of Forum Genre Karo in Anticipating Early Marriage in Kabanjahe”. The aim of this research is to find out what communication strategies are used by Forum Genre Karo to anticipate early marriage in Kabanjahe. This research is a qualitative research using descriptive research methods. Data collection techniques used interview, observation, and documentation involving 8 informants, namely 4 main informants who were administrators of Forum Genre, 2 additional informants namely early marriage perpetrators and socialization participants, as well as 2 triangulation infromants namely first generation administrators and supervisor of Forum Genre. This research uses purposive techniques in determining the informants to be studied. The theory used is theory by Fred R. David which includes strategy formulation, strategy implementation, and strategy evaluation. Data analysis techniques used are data reduction, data presentation, and conclusion. Test the validity of the data using source triangulation. This research shows that Forum Genre Karo carry out communication strategies by formulating strategies, implementing strategies, and drawing conclusion.