Analisis Persepsi dan Preferensi Generasi Millennial terhadap Coffee Shop di Kota Medan

Abstract

This research aims to analyze the perception and know the preferences of millennial generation's towards coffee shop in Medan City. The analysis method used is descriptive analysis method. The variables collected in this study are primary and secondary data. The data in this study were obtained from a questionnaire that uses a Likert scale as a variable measurement, then will be translated into indicator variables in the preparation of instruments that can be in the form of questions or statements. The data that has been collected will be tabulated. The results showed that there is a high perception of millennials towards coffee shop.