Pengaruh Digitalisasi Corporate Social Responsibility terhadap Kinerja Keuangan dan Modal Intelektual sebagai Variabel Moderating (Studi pada Perusahaan Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia pada Tahun 2019–2022)

Abstract

A lower level of financial risk ensures higher CSR involvement. Companies with a high and stable level of profitability will carry out corporate social responsibility voluntarily. This research examines the influence of digital corporate social responsibility on financial performance. And whether Intellectual Capital moderates the relationship between Digital Corporate Social Responsibility and financial performance. The method used in this research is simple regression and the Moderated Regression Analysis (MRA) testing model on food and beverage companies listed on the Indonesia Stock Exchange from 2019 to 2022. This research found that the R Square value was quite significant, namely 89.6%, meaning that the dependent variable, financial performance, was influenced by digital social Responsibility, amounting to 89.6%. In comparison, the remaining 10.1% was influenced by external variables, the direction of influence brought by Digital Corporate. Social Responsibility towards financial performance shows a negative direction. Intellectual capital can slow down the negative relationship between digital CSR and financial performance. Based on the analysis, this may occur due to the instability of current market conditions; companies must consider social issues that occur during the period of operating digital social corporate Responsibility in providing a positive impact on financial performance.