Pengaruh Informasi Keuangan dan Non Keuangan terhadap Keputusan Investasi Investor Individu dengan Niat sebagai Pemediasi dan Rekomendasi Penasehat Keuangan sebagai Pemoderasi pada Bursa Efek Indonesia

Abstract

This study aims to find and analyze the effect of financial information and non financial information on investment decisions of individual investors with the intention of mediator and the recommendations of financial advisors as moderating in the Indonesia Stock Exchange. This research is a combination research with a sequential explanatory model, with primary data. The data collection techniques used questionnaires and interviews. The data analysis technique in the first stage uses statistical analysis based on partial least square (PLS) and in the second stage it is analyzed with the help of the Nvivo 12 Plus software. The results of the study found that financial information and non-financial information has a positive effect on investor intentions, financial information and non-financial information has a positive effect on investment decisions, intention has a positive effect on investment decisions. Investor intentions mediate the effect of financial information and non-financial information on investment decisions, while financial advisory recommendations do not moderate the effect of financial information and non-financial information on investor intentions.