Analisis Pemasaran Usaha Aqiqah di Peternakan Aqiqah Medan Farm Kecamatan Sunggal Kota Medan

Abstract

The marketing mix is all components that become attractive for purchasing a product, and revenue is the nominal generated by a business. This study aims to determine the general description of Aqiqah Medan Farm, marketing mix, and income value, R/C ratio, and B/C ratio. This research uses quantitative descriptive analysis with purposive sample selection. The parameters observed were marketing mix, income, R/C ratio and B/C ratio. The results of the study Products sold in the form of live sheep and cooking, with the lowest selling price on live livestock of Rp.850,000 / head, and cooking of Rp.1,450,000 / head, promotions carried out through oral and digitalization, and has 4 employees. The revenue earned was Rp.60,676,250 / month, with an R / C ratio and B / C ratio value of 2.26, and 1.26, respectively. This indicates that Aqiqah Medan Farm business is considered feasible.