Representasi Multikulturalisme dalam Film Animasi (Analisis Semiotika dengan Pendekatan John Fiske pada Film Elemental: Force of Nature)

Abstract

Elemental (Forces of Nature) is an animated film by a collaboration between Disney Pictures and Pixar Animation Studios. This movie tells the social life of the natural elements that become the characters in it. Through this social issue, the aspect of multiculturalism is shown as the main message in this movie. This is the main objective of this research, namely, knowing the representation of multiculturalism implied in the movie Elemental (Forces of Nature). This research uses John Fiske's semiotic theory with qualitative descriptive analysis. This research analyzes the sequence, scene and shot in the film, where these three things are observed to filter out scenes that contain multiculturalism only for further analysis. To produce credible research, source triangulation was used to test the validity of the data. Triangulation of sources in this research is to re-examine the results of research using research that supports these results. The results showed that there were 61 shots in 18 scenes in 8 sequences, which contained aspects of multiculturalism. The aspects of multiculturalism in this movie include coexistence in diversity, respect for differences, solidarity, equal rights, family values and open trade.