Analisis Strategi Perusahaan Umum Daerah (PUD) Pasar Kota Medan Dalam Mewujudkan Kebersihan dan Ketertiban di Pasar Tradisional Sei Sikambing

Abstract

This research aims to analyze the strategies carried out by the Medan City Market Regional Public Company (PUD) in realizing cleanliness and order in the Sei Sikambing traditional market. This research is useful for providing information for local governments to be able to manage traditional markets and optimize market levy revenues through comfort and security in the market environment. This research uses descriptive research using qualitative analysis. With research informants: Head of Branch II PUD Medan City Market, Head of Control, Cleanliness, Market Maintenance, Head of General Market Affairs, Head of Sei Sikambing Market, Traders and Buyers. The data sources used are primary and secondary data. Data collection techniques through observation, documentation, interviews and literature study. The results of this research indicate that the strategy of the Medan City Market Regional Public Company (PUD) in realizing cleanliness and order at the Sei Sikambing Market is not optimal. This can be seen from the SWOT analysis indicators, namely Weakness or weaknesses and Threats or obstacles. Indicators of weakness can be seen that there is no neat and spacious parking area, there are several facilities and infrastructure that need to be repaired and improved, responsiveness is still less than optimal because all the needs required by traders have not been fully addressed. Apart from that, the Medan City Market Regional Public Company faces a number of obstacles in realizing market cleanliness and order, namely: 1) The implementation of the duties of each market management authority is still not optimal, 2) Limited budget to support traditional market management, 3) Lack of awareness of traders in managing merchandise waste.