Analisis Key Performance Indicator (KPI) Media Sosial Anggota DPRD Komisi E Provinsi Sumatera Utara Periode 2019-2024

Abstract

This research is entitled "Analysis of Key Performance Indicators (KPI) Social Media of Members of DPRD Commission E North Sumatra Province". This research aims to determine the results of Key Performance Indicator (KPI) measurements from the social media of DPRD Commission E members of North Sumatra Province. Key Performance Indicators (KPI) are measured using Socialinsider tools which include Reach and Engagement indicators. This research uses a simple quantitative descriptive approach to present a report on the results of measuring social media use. This research was carried out by observing the use of social media accounts of Commission E board members consisting of 3 Instagram accounts and 3 TikTok accounts. The data analysis technique used in this research is descriptive statistical analysis technique using tools to carry out measurements. The results of data analysis show that council members are active in using social media, the uploaded content includes various political activities, as well as daily activities and entertainment. Overall, the use of Key Performance Indicator (KPI) measurements helps board members monitor and increase interaction, reach and engagement on social media as a means of public communication.