Modal Sosial (Social Capital) dalam Aktivitas Pedagang Studi Kasus di Pasar Pokkan Huta Bayu Kecamatan Huta Bayu Raja Kabupaten Simalungun

Abstract

The purpose of this research is to find out how traders build and maintain social capital and want to know the influence of the implementation of social capital in traders’ activities at the Pokkan Huta Bayu market and has an impact on increasing trader income. The method used in this research is a qualitative method using data collection techniques in the form of observation, interviews and documentation which aims to obtain comprehensive results regarding the conditions that actually occur in the field regarding the influence of the implementation of social capital in the activities of traders in the market. The results of this research show that the social capital that exists among traders at the Pokkan Huta Bayu market originates from emotional feelings that exist through kinship/familial relationships, friendship/neighbor relationships, similarities in commodities, and similarities in identity or culture. Social capital is maintained through community relationships such as establish good communication and be friendly, join groups or just chat and greet each other, help each other and offer assistance, join social gathering groups, community associations, take part in traditional events or celebrations (weddings, building a house, death in the world), and often also give to each other. Debts or receivables to fellow traders or buyers and return them within the specified time. The elements that form traders’ social capital in the Pokkan Huta Bayu market are trust (must), social networks, and reciprocal relationships. Traders’ activities that occur in the market can be seen through buying and selling activities through bargaining activities with sliding price system. The implementation of social capital in trader activities can be seen in relational transactions or buying and selling, sharing information, and sharing the transportation of goods. Based on the findings in this research, the social capital built by traders plays an important role in increasing traders’ income. This can be seen from the role of must as an element of increasing the amount of income and the element of network as supporting an increase in the number of buyers.