Analisis Culture Shock pada Pelaku Bisnis dalam Meeting Online

Abstract

This study, titled "Analysis of Culture Shock in Business People During Online Meetings," aims to understand the phenomenon of culture shock and its resolution efforts in online meetings through new media between business people and individuals from different cultural backgrounds. The research method used is a qualitative research method with a constructivist paradigm. To observe how culture shock occurs through new media and the efforts required to reduce it, the researcher used four business people as subjects, with the condition that these business people communicate with someone from a different cultural background during their work. The results of this study show that the process of culture shock through new media occurs in the phases of honeymoon, crisis, adjustment, and adaptation. This process does not differ from the process of culture shock when communicating directly. However, through the research findings, there is a fundamental difference in the process of culture shock through new media. This is that the adaptation phase in intercultural communication through new media only occurs when the communication is continuous or ongoing. Efforts that can be made to avoid or reduce the impact of culture shock through new media include learning about the other person's culture beforehand, not hesitating to ask questions, using non-verbal communication, and ignoring conflicts.